Barq's vs A&w · Bay Area shelf head-to-head
Barq's and A&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A&w carries more Brand PowerA&w is in more Bay Area grocersA&w fields the deeper lineupA&w sits further up the premium end
Barq's
A&w
9
brand power
30
2
products
15
1
categories
1
1
subcategories
2
2
grocers
8
5.5¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barq's▭ A&w
Distribution · 30% of score8·33
B
A
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barq's
no top category A&w doesn’t also play in.
only A&w
no top category Barq's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barq's · A&w
