Barritts vs Bundaberg · Bay Area shelf head-to-head
Barritts and Bundaberg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bundaberg carries more Brand PowerBundaberg is in more Bay Area grocersBundaberg fields the deeper lineup
Barritts
Bundaberg
13
brand power
33
3
products
18
2
categories
3
2
subcategories
6
1
grocers
10
$5.69
avg price
$7.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barritts▭ Bundaberg
Distribution · 30% of score4·42
B
B
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barritts
no top category Bundaberg doesn’t also play in.
only Bundaberg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barritts · Bundaberg
