Barry's Tea vs Bigelow · Bay Area shelf head-to-head
Barry's Tea and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineupBigelow sits further up the premium end
Barry's Tea
Bigelow
22
brand power
45
5
products
59
1
categories
1
2
subcategories
5
11
grocers
13
15.3¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barry's Tea▭ Bigelow
Distribution · 30% of score46·54
B
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barry's Tea
no top category Bigelow doesn’t also play in.
only Bigelow
no top category Barry's Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barry's Tea · 2
only Bigelow · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barry's Tea · Bigelow
