Lining them up…

Bart's Fudge vs J. Street · Bay Area shelf head-to-head

Bart's Fudge and J. Street, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

J. Street carries more Brand PowerBart's Fudge is in more Bay Area grocersJ. Street fields the deeper lineupJ. Street sits further up the premium end

Bart's Fudge

J. Street

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Bart's Fudge▭ J. Street

Distribution · 30% of score13·8

carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers

Depth · 25% of score15·39

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Desserts1 vs 1 SKUs

<1% of shelf

Candy1 vs 4 SKUs

<1% of shelf

no top category J. Street doesn’t also play in.

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Bart's Fudge · 2

only J. Street · 1

both sides measured by the same instruments on the same shelves · see each brand’s full page: Bart's Fudge · J. Street