Bawi vs Cascade · Bay Area shelf head-to-head
Bawi and Cascade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bawi is in more Bay Area grocersBawi fields the deeper lineupCascade sits further up the premium end
Bawi
Cascade
26
brand power
26
8
products
3
1
categories
2
9
grocers
6
22.7¢
price per fl oz
18.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bawi▭ Cascade
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bawi
no top category Cascade doesn’t also play in.
only Cascade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bawi · 3
only Cascade · 0
no exclusive doors — everywhere Cascade is, Bawi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bawi · Cascade