Beach Cliff vs Bela · Bay Area shelf head-to-head
Beach Cliff and Bela, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bela is in more Bay Area grocers
Beach Cliff
Bela
13
brand power
14
4
products
5
1
categories
1
2
subcategories
3
4
grocers
8
$2.53
avg price
$6.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beach Cliff▭ Bela
Distribution · 30% of score17·33
B
B
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beach Cliff
no top category Bela doesn’t also play in.
only Bela
no top category Beach Cliff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beach Cliff · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beach Cliff · Bela
