Bear Republic Brewing vs Fort Point · Bay Area shelf head-to-head
Bear Republic Brewing and Fort Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fort Point carries more Brand PowerFort Point is in more Bay Area grocersFort Point fields the deeper lineupFort Point sits further up the premium end
Bear Republic Brewing
Fort Point
15
brand power
36
4
products
8
1
categories
2
1
subcategories
5
2
grocers
5
$12.99
avg price
$16.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bear Republic Brewing▭ Fort Point
Distribution · 30% of score8·21
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bear Republic Brewing
no top category Fort Point doesn’t also play in.
only Fort Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bear Republic Brewing · 0
no exclusive doors — everywhere Bear Republic Brewing is, Fort Point is too.
only Fort Point · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bear Republic Brewing · Fort Point