Beer Nuts vs Power Up · Bay Area shelf head-to-head
Beer Nuts and Power Up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beer Nuts carries more Brand PowerBeer Nuts is in more Bay Area grocersBeer Nuts sits further up the premium end
Beer Nuts
Power Up
13
brand power
7
4
products
3
2
categories
1
3
subcategories
1
4
grocers
2
$6.33
avg price
$9.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beer Nuts▭ Power Up
Distribution · 30% of score17·8
B
P
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beer Nuts
only Power Up
no top category Beer Nuts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beer Nuts · 3
only Power Up · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beer Nuts · Power Up