Bela vs Beach Cliff · Bay Area shelf head-to-head
Bela and Beach Cliff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bela is in more Bay Area grocers
Bela
Beach Cliff
14
brand power
13
5
products
4
1
categories
1
3
subcategories
2
8
grocers
4
$6.87
avg price
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bela▭ Beach Cliff
Distribution · 30% of score33·17
B
B
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bela
no top category Beach Cliff doesn’t also play in.
only Beach Cliff
no top category Bela doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Beach Cliff · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bela · Beach Cliff
