Belfiore Cheese vs Président · Bay Area shelf head-to-head
Belfiore Cheese and Président, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocers
Belfiore Cheese
Président
41
brand power
33
16
products
14
1
categories
2
5
subcategories
5
17
grocers
6
88.0¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belfiore Cheese▭ Président
Distribution · 30% of score71·25
P
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belfiore Cheese
no top category Président doesn’t also play in.
only Président
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belfiore Cheese · Président
