Lining them up…
Bella Rosa Coffee Company and Peerless Coffee & Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Peerless Coffee & Tea doesn’t also play in.
no top category Bella Rosa Coffee Company doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Bella Rosa Coffee Company is, Peerless Coffee & Tea is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bella Rosa Coffee Company · Peerless Coffee & Tea
5 products in the catalog·27 products in the catalog
spans 1 category · 2 subcategories·spans 1 category · 4 subcategories
~0% average share on the shelves it competes on·~2% average share on the shelves it competes on