Bell's vs Russian River Brewing Company · Bay Area shelf head-to-head
Bell's and Russian River Brewing Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Russian River Brewing Company carries more Brand PowerBell's is in more Bay Area grocersRussian River Brewing Company fields the deeper lineupRussian River Brewing Company sits further up the premium end
Bell's
Russian River Brewing Company
17
brand power
26
3
products
9
2
categories
1
2
subcategories
6
5
grocers
4
$3.46
price per oz
25.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bell's▭ Russian River Brewing Company
Distribution · 30% of score21·17
B
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bell's
only Russian River Brewing Company
no top category Bell's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bell's · 3
only Russian River Brewing Company · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bell's · Russian River Brewing Company