Reading the shelf…
Russian River Brewing Company is a renowned brewery based in Santa Rosa, California, known for its diverse range of craft beers. Established in 1997, the company produces a variety of beers including IPAs, lagers, and seasonal brews, with notable offerings such as Pliny the Elder and Blind Pig IPA. The brewery emphasizes sustainability in its operations and offers both year-round and limited-release products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 category · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Russian River Brewing Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Russian River Brewing Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Russian River Brewing Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Russian River Brewing Company product in stock, cheapest first.






14 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Russian River Brewing Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Russian River Brewing Company Pliny the Elder (Double India Pale Ale) · its most-distributed SKU (4 doors) in India Pale Ale, the biggest opening. The closest open door is Sprouts Farmers Market · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 78% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: sierra nevada cheese co., lagunitas
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Russian River Brewing Companythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Pale Ale, Pilsner
open here: Pilsner
open = the store meaningfully carries that category (real depth, not a token SKU) and Russian River Brewing Company sells it elsewhere but has no SKU here.