Reading the shelf…
Lagunitas Brewing Company is a prominent brand in the beer and non-alcoholic beverage category, known for its diverse range of craft beers and non-alcoholic options. The brand offers a variety of IPAs, including its flagship Lagunitas IPA, as well as non-alcoholic options like the Lagunitas IPNA. Lagunitas is celebrated for its innovative brewing techniques and commitment to quality.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Lagunitas (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Lagunitas · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Lagunitas in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Lagunitas product in stock, cheapest first.















Bay Area grocers where neither the digital catalog nor our shelf photos show Lagunitas· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lagunitas Hoppy Refresher Sparkling Water · its most-distributed SKU (3 doors) in Sparkling Water, the biggest opening. The closest open door is Safeway · 2 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 36% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: athletic brewing co., spindrift
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Lagunitasthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Non-Alcoholic Beers, Sparkling Water
open here: Sparkling Water
open here: Sparkling Water
open here: Non-Alcoholic Beers
open here: Sparkling Water
open here: Sparkling Water
open = the store meaningfully carries that category (real depth, not a token SKU) and Lagunitas sells it elsewhere but has no SKU here.