Lagunitas vs Best Day Brewing · Bay Area shelf head-to-head
Lagunitas and Best Day Brewing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Day Brewing carries more Brand PowerBest Day Brewing is in more Bay Area grocersBest Day Brewing fields the deeper lineupLagunitas sits further up the premium end
Lagunitas
Best Day Brewing
44
brand power
51
18
products
25
4
categories
3
11
grocers
16
17.2¢
price per fl oz
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lagunitas▭ Best Day Brewing
Distribution · 30% of score46·67
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beer8 vs 1 SKUs
3% of shelf
only Lagunitas
only Best Day Brewing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lagunitas · 2
only Best Day Brewing · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lagunitas · Best Day Brewing
