Russian River Brewing Company vs Deschutes · Bay Area shelf head-to-head
Russian River Brewing Company and Deschutes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Russian River Brewing Company is in more Bay Area grocersRussian River Brewing Company sits further up the premium end
Russian River Brewing Company
Deschutes
26
brand power
23
9
products
7
1
categories
2
6
subcategories
3
4
grocers
3
47.1¢
price per fl oz
17.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Russian River Brewing Company▭ Deschutes
Distribution · 30% of score17·13
D
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Russian River Brewing Company
no top category Deschutes doesn’t also play in.
only Deschutes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Russian River Brewing Company · 2
only Deschutes · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Russian River Brewing Company · Deschutes