Belvita vs The Fine Cheese Co · Bay Area shelf head-to-head
Belvita and The Fine Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Fine Cheese Co carries more Brand PowerThe Fine Cheese Co is in more Bay Area grocersThe Fine Cheese Co fields the deeper lineup
Belvita
The Fine Cheese Co
23
brand power
37
7
products
17
3
categories
2
4
grocers
8
$6.40
avg price
$10.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belvita▭ The Fine Cheese Co
Distribution · 30% of score17·33
B
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belvita
only The Fine Cheese Co
no top category Belvita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belvita · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belvita · The Fine Cheese Co