BERO vs Heineken · Bay Area shelf head-to-head
BERO and Heineken, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heineken carries more Brand PowerHeineken is in more Bay Area grocers
BERO
Heineken
19
brand power
29
9
products
8
1
categories
2
1
grocers
6
$19.17
avg price
$12.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ BERO▭ Heineken
Distribution · 30% of score4·25
B
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BERO
no top category Heineken doesn’t also play in.
only Heineken
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only BERO · 0
no exclusive doors — everywhere BERO is, Heineken is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: BERO · Heineken
