Berri Lyte vs Pedialyte · Bay Area shelf head-to-head
Berri Lyte and Pedialyte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pedialyte carries more Brand PowerPedialyte is in more Bay Area grocersPedialyte fields the deeper lineup
Berri Lyte
Pedialyte
19
brand power
51
3
products
11
2
categories
1
2
grocers
8
$6.97
avg price
$9.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Berri Lyte▭ Pedialyte
Distribution · 30% of score8·33
B
P
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Berri Lyte
only Pedialyte
no top category Berri Lyte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Berri Lyte · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berri Lyte · Pedialyte
