Better Than Bouillon vs The Organic Gourmet · Bay Area shelf head-to-head
Better Than Bouillon and The Organic Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Better Than Bouillon carries more Brand PowerBetter Than Bouillon is in more Bay Area grocersBetter Than Bouillon fields the deeper lineup
Better Than Bouillon
The Organic Gourmet
63
brand power
0
21
products
2
1
categories
1
19
grocers
1
$9.04
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Than Bouillon▭ The Organic Gourmet
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Than Bouillon
no top category The Organic Gourmet doesn’t also play in.
only The Organic Gourmet
no top category Better Than Bouillon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Than Bouillon · The Organic Gourmet