Better Than Pop vs Daytrip · Bay Area shelf head-to-head
Better Than Pop and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineup
Better Than Pop
Daytrip
15
brand power
41
6
products
17
1
categories
3
1
grocers
11
$2.99
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Than Pop▭ Daytrip
Distribution · 30% of score4·46
B
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Than Pop
no top category Daytrip doesn’t also play in.
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Than Pop · Daytrip
