Betty Buzz vs Fentimans · Bay Area shelf head-to-head
Betty Buzz and Fentimans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fentimans carries more Brand PowerFentimans is in more Bay Area grocersFentimans fields the deeper lineup
Betty Buzz
Fentimans
0
brand power
27
4
products
11
2
categories
2
3
subcategories
4
1
grocers
9
$10.49
avg price
$6.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Betty Buzz▭ Fentimans
Distribution · 30% of score4·38
B
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Betty Buzz
only Fentimans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Betty Buzz · 0
no exclusive doors — everywhere Betty Buzz is, Fentimans is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Betty Buzz · Fentimans