Bicycle Coffee Company vs Cafe Du Monde · Bay Area shelf head-to-head
Bicycle Coffee Company and Cafe Du Monde, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bicycle Coffee Company carries more Brand PowerBicycle Coffee Company is in more Bay Area grocersBicycle Coffee Company sits further up the premium end
Bicycle Coffee Company
Cafe Du Monde
25
brand power
17
5
products
3
1
categories
1
2
subcategories
1
8
grocers
5
$1.72
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bicycle Coffee Company▭ Cafe Du Monde
Distribution · 30% of score33·21
C
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bicycle Coffee Company
no top category Cafe Du Monde doesn’t also play in.
only Cafe Du Monde
no top category Bicycle Coffee Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bicycle Coffee Company · 5
only Cafe Du Monde · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bicycle Coffee Company · Cafe Du Monde