Bicycle Coffee Company vs Highwire · Bay Area shelf head-to-head
Bicycle Coffee Company and Highwire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bicycle Coffee Company carries more Brand PowerBicycle Coffee Company is in more Bay Area grocersBicycle Coffee Company fields the deeper lineupHighwire sits further up the premium end
Bicycle Coffee Company
Highwire
25
brand power
14
5
products
2
1
categories
1
2
subcategories
1
8
grocers
2
$20.57
avg price
$22.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bicycle Coffee Company▭ Highwire
Distribution · 30% of score33·8
H
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bicycle Coffee Company
no top category Highwire doesn’t also play in.
only Highwire
no top category Bicycle Coffee Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bicycle Coffee Company · 6
only Highwire · 0
no exclusive doors — everywhere Highwire is, Bicycle Coffee Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bicycle Coffee Company · Highwire