Bicycle Coffee Company vs Northbound Coffee Roasters · Bay Area shelf head-to-head
Bicycle Coffee Company and Northbound Coffee Roasters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bicycle Coffee Company
no top category Northbound Coffee Roasters doesn’t also play in.
only Northbound Coffee Roasters
no top category Bicycle Coffee Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Northbound Coffee Roasters is, Bicycle Coffee Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bicycle Coffee Company · Northbound Coffee Roasters
