Bigelow vs Buddha Teas · Bay Area shelf head-to-head
Bigelow and Buddha Teas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineupBuddha Teas sits further up the premium end
Bigelow
Buddha Teas
45
brand power
35
59
products
29
1
categories
1
5
subcategories
2
13
grocers
9
25.0¢
price per item
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Buddha Teas
Distribution · 30% of score54·38
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Buddha Teas doesn’t also play in.
only Buddha Teas
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Buddha Teas
