Bigelow vs Mighty Leaf · Bay Area shelf head-to-head
Bigelow and Mighty Leaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineupMighty Leaf sits further up the premium end
Bigelow
Mighty Leaf
45
brand power
17
59
products
6
1
categories
1
5
subcategories
4
13
grocers
3
25.0¢
price per item
78.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Mighty Leaf
Distribution · 30% of score54·13
M
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Mighty Leaf doesn’t also play in.
only Mighty Leaf
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Mighty Leaf
