Bigelow vs Tea Botanics · Bay Area shelf head-to-head
Bigelow and Tea Botanics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineup
Bigelow
Tea Botanics
45
brand power
9
59
products
2
1
categories
1
5
subcategories
1
13
grocers
1
$4.96
avg price
$33.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Tea Botanics
Distribution · 30% of score54·4
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Tea Botanics doesn’t also play in.
only Tea Botanics
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Tea Botanics