Bigelow vs Tetley · Bay Area shelf head-to-head
Bigelow and Tetley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineupBigelow sits further up the premium end
Bigelow
Tetley
45
brand power
7
59
products
2
1
categories
1
5
subcategories
1
13
grocers
3
25.0¢
price per item
8.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Tetley
Distribution · 30% of score54·13
T
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Tetley doesn’t also play in.
only Tetley
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Tetley