Bigelow vs Vahdam · Bay Area shelf head-to-head
Bigelow and Vahdam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineup
Bigelow
Vahdam
45
brand power
15
59
products
4
1
categories
1
5
subcategories
1
13
grocers
3
$4.96
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bigelow▭ Vahdam
Distribution · 30% of score54·13
V
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bigelow
no top category Vahdam doesn’t also play in.
only Vahdam
no top category Bigelow doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bigelow · Vahdam
