Bilinski's vs Mulay's · Bay Area shelf head-to-head
Bilinski's and Mulay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bilinski's carries more Brand PowerBilinski's is in more Bay Area grocersBilinski's fields the deeper lineup
Bilinski's
Mulay's
30
brand power
20
11
products
6
1
categories
2
4
subcategories
4
6
grocers
2
85.3¢
price per oz
94.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bilinski's▭ Mulay's
Distribution · 30% of score25·8
M
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bilinski's
no top category Mulay's doesn’t also play in.
only Mulay's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bilinski's · 5
only Mulay's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bilinski's · Mulay's
