Bio-k Plus vs So Good So You · Bay Area shelf head-to-head
Bio-k Plus and So Good So You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Good So You carries more Brand PowerSo Good So You fields the deeper lineup
Bio-k Plus
So Good So You
34
brand power
39
11
products
15
1
categories
2
1
subcategories
3
6
grocers
6
$2.39
price per fl oz
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bio-k Plus▭ So Good So You
Distribution · 30% of score25·25
S
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bio-k Plus
no top category So Good So You doesn’t also play in.
only So Good So You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bio-k Plus · 3
only So Good So You · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bio-k Plus · So Good So You
