Biotic Ferments vs Inner-eco · Bay Area shelf head-to-head
Biotic Ferments and Inner-eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biotic Ferments carries more Brand PowerBiotic Ferments is in more Bay Area grocersBiotic Ferments fields the deeper lineupInner-eco sits further up the premium end
Biotic Ferments
Inner-eco
34
brand power
20
11
products
4
2
categories
2
5
subcategories
2
9
grocers
5
33.8¢
price per fl oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biotic Ferments▭ Inner-eco
Distribution · 30% of score38·21
I
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biotic Ferments
only Inner-eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biotic Ferments · 4
only Inner-eco · 0
no exclusive doors — everywhere Inner-eco is, Biotic Ferments is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biotic Ferments · Inner-eco
