Bird And Bear Coffee Company vs Graffeo · Bay Area shelf head-to-head
Bird And Bear Coffee Company and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupGraffeo sits further up the premium end
Bird And Bear Coffee Company
Graffeo
19
brand power
35
4
products
16
1
categories
2
2
subcategories
5
5
grocers
10
$1.32
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bird And Bear Coffee Company▭ Graffeo
Distribution · 30% of score21·42
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bird And Bear Coffee Company
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bird And Bear Coffee Company · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bird And Bear Coffee Company · Graffeo