Bird & Bear vs Graffeo · Bay Area shelf head-to-head
Bird & Bear and Graffeo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupGraffeo sits further up the premium end
Bird & Bear
Graffeo
10
brand power
35
2
products
16
1
categories
2
2
subcategories
5
2
grocers
10
$1.29
price per oz
$1.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bird & Bear▭ Graffeo
Distribution · 30% of score8·42
B
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bird & Bear
no top category Graffeo doesn’t also play in.
only Graffeo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bird & Bear · 0
no exclusive doors — everywhere Bird & Bear is, Graffeo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bird & Bear · Graffeo