Biscotti Brothers vs True Delicious · Bay Area shelf head-to-head
Biscotti Brothers and True Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Delicious carries more Brand PowerTrue Delicious is in more Bay Area grocersTrue Delicious fields the deeper lineup
Biscotti Brothers
True Delicious
0
brand power
33
2
products
11
1
categories
1
1
subcategories
2
1
grocers
10
$7.49
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Biscotti Brothers▭ True Delicious
Distribution · 30% of score4·42
B
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscotti Brothers
no top category True Delicious doesn’t also play in.
only True Delicious
no top category Biscotti Brothers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Biscotti Brothers · 0
no exclusive doors — everywhere Biscotti Brothers is, True Delicious is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Biscotti Brothers · True Delicious