Bisou vs Five Mountains · Bay Area shelf head-to-head
Bisou and Five Mountains, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Five Mountains carries more Brand PowerFive Mountains is in more Bay Area grocersFive Mountains fields the deeper lineup
Bisou
Five Mountains
10
brand power
30
2
products
11
1
categories
1
1
subcategories
4
2
grocers
9
$10.02
avg price
$12.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bisou▭ Five Mountains
Distribution · 30% of score8·38
B
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bisou
no top category Five Mountains doesn’t also play in.
only Five Mountains
no top category Bisou doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bisou · Five Mountains