Bittermilk vs Fresh Victor · Bay Area shelf head-to-head
Bittermilk and Fresh Victor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Victor carries more Brand PowerFresh Victor fields the deeper lineup
Bittermilk
Fresh Victor
17
brand power
24
3
products
7
1
categories
2
1
subcategories
3
3
grocers
3
$25.34
avg price
$8.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bittermilk▭ Fresh Victor
Distribution · 30% of score13·13
B
F
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bittermilk
no top category Fresh Victor doesn’t also play in.
only Fresh Victor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bittermilk · 2
only Fresh Victor · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bittermilk · Fresh Victor
