Bizzarro vs Golden Rule Spirits · Bay Area shelf head-to-head
Bizzarro and Golden Rule Spirits, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Rule Spirits carries more Brand PowerGolden Rule Spirits is in more Bay Area grocersGolden Rule Spirits fields the deeper lineupGolden Rule Spirits sits further up the premium end
Bizzarro
Golden Rule Spirits
14
brand power
30
2
products
6
1
categories
4
1
grocers
4
$8.24
avg price
$16.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bizzarro▭ Golden Rule Spirits
Distribution · 30% of score4·17
B
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bizzarro
no top category Golden Rule Spirits doesn’t also play in.
only Golden Rule Spirits
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bizzarro · 0
no exclusive doors — everywhere Bizzarro is, Golden Rule Spirits is too.
only Golden Rule Spirits · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bizzarro · Golden Rule Spirits