Bjorn Qorn vs Angie's Boomchickapop · Bay Area shelf head-to-head
Bjorn Qorn and Angie's Boomchickapop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angie's Boomchickapop carries more Brand PowerAngie's Boomchickapop is in more Bay Area grocersBjorn Qorn sits further up the premium end
Bjorn Qorn
Angie's Boomchickapop
25
brand power
35
9
products
8
2
categories
1
6
grocers
13
$2.40
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bjorn Qorn▭ Angie's Boomchickapop
Distribution · 30% of score25·54
B
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bjorn Qorn
only Angie's Boomchickapop
no top category Bjorn Qorn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bjorn Qorn · 4
only Angie's Boomchickapop · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bjorn Qorn · Angie's Boomchickapop
