Bjorn Qorn vs Comet Corn · Bay Area shelf head-to-head
Bjorn Qorn and Comet Corn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Comet Corn is in more Bay Area grocers
Bjorn Qorn
Comet Corn
25
brand power
26
9
products
7
2
categories
1
6
grocers
8
$2.40
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bjorn Qorn▭ Comet Corn
Distribution · 30% of score25·33
B
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bjorn Qorn
only Comet Corn
no top category Bjorn Qorn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bjorn Qorn · 4
only Comet Corn · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bjorn Qorn · Comet Corn
