Bjorn Qorn vs Tochi · Bay Area shelf head-to-head
Bjorn Qorn and Tochi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bjorn Qorn carries more Brand PowerBjorn Qorn is in more Bay Area grocersBjorn Qorn fields the deeper lineup
Bjorn Qorn
Tochi
25
brand power
11
9
products
3
2
categories
1
6
grocers
3
$5.28
avg price
$6.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bjorn Qorn▭ Tochi
Distribution · 30% of score25·13
B
T
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bjorn Qorn
only Tochi
no top category Bjorn Qorn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bjorn Qorn · 4
only Tochi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bjorn Qorn · Tochi