Blk & Bold vs Peet's Coffee · Bay Area shelf head-to-head
Blk & Bold and Peet's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Peet's Coffee carries more Brand PowerPeet's Coffee is in more Bay Area grocersPeet's Coffee fields the deeper lineup
Blk & Bold
Peet's Coffee
9
brand power
44
2
products
59
1
categories
1
1
subcategories
3
1
grocers
11
$14.99
avg price
$18.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blk & Bold▭ Peet's Coffee
Distribution · 30% of score4·46
B
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blk & Bold
no top category Peet's Coffee doesn’t also play in.
only Peet's Coffee
no top category Blk & Bold doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blk & Bold · 0
no exclusive doors — everywhere Blk & Bold is, Peet's Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blk & Bold · Peet's Coffee