Blobs vs Issei · Bay Area shelf head-to-head
Blobs and Issei, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Issei carries more Brand PowerIssei is in more Bay Area grocersIssei fields the deeper lineupIssei sits further up the premium end
Blobs
Issei
25
brand power
35
17
products
33
1
categories
1
1
subcategories
2
4
grocers
5
$2.23
price per oz
$3.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blobs▭ Issei
Distribution · 30% of score17·21
B
I
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blobs
no top category Issei doesn’t also play in.
only Issei
no top category Blobs doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blobs · Issei
