Blue Bottle vs Equator · Bay Area shelf head-to-head
Blue Bottle and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator fields the deeper lineupBlue Bottle sits further up the premium end
Blue Bottle
Equator
39
brand power
45
10
products
27
1
categories
1
2
subcategories
3
16
grocers
16
63.7¢
price per fl oz
60.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Bottle▭ Equator
Distribution · 30% of score67·67
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Bottle
no top category Equator doesn’t also play in.
only Equator
no top category Blue Bottle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Bottle · Equator
