Blue Bottle vs Projo* · Bay Area shelf head-to-head
Blue Bottle and Projo*, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Bottle carries more Brand PowerBlue Bottle is in more Bay Area grocersBlue Bottle fields the deeper lineupBlue Bottle sits further up the premium end
Blue Bottle
Projo*
39
brand power
13
10
products
1
1
categories
1
2
subcategories
1
16
grocers
5
63.7¢
price per fl oz
57.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Bottle▭ Projo*
Distribution · 30% of score67·21
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Bottle
no top category Projo* doesn’t also play in.
only Projo*
no top category Blue Bottle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Bottle · Projo*