Blue Diamond vs Craize Snacks · Bay Area shelf head-to-head
Blue Diamond and Craize Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineupCraize Snacks sits further up the premium end
Blue Diamond
Craize Snacks
50
brand power
21
43
products
4
3
categories
1
14
grocers
8
$1.35
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Craize Snacks
Distribution · 30% of score58·33
C
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
only Craize Snacks
no top category Blue Diamond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Diamond · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Craize Snacks
