Blue Diamond vs Raincoast Crisps · Bay Area shelf head-to-head
Blue Diamond and Raincoast Crisps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineupRaincoast Crisps sits further up the premium end
Blue Diamond
Raincoast Crisps
50
brand power
26
43
products
4
3
categories
1
14
grocers
11
$1.35
price per oz
$1.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Diamond▭ Raincoast Crisps
Distribution · 30% of score58·46
R
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
only Raincoast Crisps
no top category Blue Diamond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Diamond · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Diamond · Raincoast Crisps
