Bobba vs A-sha · Bay Area shelf head-to-head
Bobba and A-sha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A-sha carries more Brand PowerA-sha is in more Bay Area grocersA-sha fields the deeper lineupBobba sits further up the premium end
Bobba
A-sha
14
brand power
35
4
products
18
1
categories
3
2
subcategories
5
3
grocers
5
45.2¢
price per fl oz
37.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobba▭ A-sha
Distribution · 30% of score13·21
B
A
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bobba
no top category A-sha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bobba · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobba · A-sha
