Bobba vs Brightleaf · Bay Area shelf head-to-head
Bobba and Brightleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brightleaf is in more Bay Area grocersBobba sits further up the premium end
Bobba
Brightleaf
14
brand power
15
4
products
4
1
categories
1
2
subcategories
3
3
grocers
6
45.2¢
price per fl oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobba▭ Brightleaf
Distribution · 30% of score13·25
B
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bobba
no top category Brightleaf doesn’t also play in.
only Brightleaf
no top category Bobba doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bobba · 2
only Brightleaf · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobba · Brightleaf
